Capital For Growing Companies

Concept to Co is an early to mid stage fund that partners with extraordinary founders to launch and grow brands and businesses.

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About Us

Concept to Co is an early to mid stage fund that partners with extraordinary founders to launch and grow new brands and businesses. We create and support teams with strategic, operational and financial guidance through the growth phases of the companies. At Concept to Co we understand intimately what it takes to build disruptive, scalable companies and brands from the ground up. We believe passionately in partnering with the next generation of visionary entrepreneurs who will innovate and shape the future of customer experiences and commerce.

Meet Our Founder

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as Founding Partner of Concept to Co. She also serves as the CEO and Co-founder of Wander Beauty, which creates fewer, better, beauty essentials. Launched in 2015 Wander Beauty is an emerging brand in the beauty space, with over 12 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved on to private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous, published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.