Capital For Growing Companies

Capital For Growing Companies

Concept to Co is an early to mid stage fund that partners with extraordinary founders to launch and grow brands and businesses.

Learn MorePortfolio

About Us

Concept to Co is an early to mid stage fund that partners with extraordinary founders to launch and grow new brands and businesses. We create and support teams with strategic, operational and financial guidance through the growth phases of the companies. At Concept to Co we understand intimately what it takes to build disruptive, scalable companies and brands from the ground up. We believe passionately in partnering with the next generation of visionary entrepreneurs who will innovate and shape the future of customer experiences and commerce.

Meet Our Founder

Divya Gugnani, Founding Partner of Concept to Co, is a serial entrepreneur, investor, board director, and startup advisor with over 20 years of experience. She is also the CEO/Co-Founder of Wander Beauty, effortless beauty essentials to keep you gorgeous on the go, and CEO/Founder of 5 SENS, fine fragrances that capture your mood, bottled.

Divya's entrepreneurial journey began after she left the finance world to pursue her passion for building businesses. She has since co-founded several successful companies, including Send the Trend, which she sold to QVC. Divya has also served on the board of directors of over ten companies across various industries and sizes.

Through Concept to Co, Divya has invested in over 75 companies over the past two decades. She is passionate about helping fellow entrepreneurs build and scale their businesses. She provides mentorship through various networks and guest lectures at top universities.

Divya is also a prolific speaker and author. She has regularly appeared on CNBC, NBC, and MSNBC and has been featured in publications such as The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, and Bloomberg. She is the author of the book "Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous," published by HarperCollins.

In addition to her B.S. from Cornell University and M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.