Early to Mid Stage · 80+ Investments
Capital for growing companies.
We back extraordinary founders building the brands people actually reach for.
We have built the thing ourselves.
Concept to Co is an early to mid stage fund that partners with extraordinary founders to launch and grow new brands and businesses.
We create and support teams with strategic, operational and financial guidance through the growth phases of the companies. At Concept to Co we understand intimately what it takes to build disruptive, scalable companies and brands from the ground up.
We believe passionately in partnering with the next generation of visionary entrepreneurs who will innovate and shape the future of customer experiences and commerce.
We have raised the round, and we have sat on the other side of the table deciding whether to write the check.
Divya Gugnani, Founding Partner
Divya Gugnani
- B.S. Cornell University
- M.B.A. Harvard Business School
- French Culinary Institute
Divya Gugnani, Founding Partner of Concept to Co, is a serial entrepreneur, investor, board director, and startup advisor, twenty-five years in. She has founded five companies and exited three. Today she is building 5 SENS, a clean fine fragrance brand built around feelings rather than notes, and she co-founded Wander Beauty.
She learned how money moves from the inside before she ever asked anyone for it, in investment banking at Goldman Sachs and then institutional investing at Investcorp International and FirstMark Capital. She went on to build companies of her own, including Send the Trend, which she sold to QVC.
Through Concept to Co, Divya has made over 80 investments across two decades and has held board seats at more than ten companies of very different sizes and industries.
She is the author of "Pitch Perfect: A Founder's Guide to Fundraising for Startups" and of "Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous," published by HarperCollins. She speaks, mentors, and guest lectures at top universities and business schools, and has appeared regularly on CNBC, NBC, and MSNBC, with features in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, and Bloomberg.
Companies we have backed.
Investments made through Concept to Co and affiliated vehicles. Logos are the property of their respective owners.
Building something disruptive?
Tell us what you are building, where you are in the raise, and what you need beyond the check. We read every note.
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